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	<title>Comments on: &#039;Zero VOC Paint&#039; is a scientific impossibility</title>
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		<title>By: Andy</title>
		<link>http://www.littlegreene.com/blog/in-the-media/new-ad/#comment-8</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Wed, 21 Oct 2009 14:54:47 +0000</pubDate>
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		<description>It&#039;s a good point Tom - VOC levels are just one aspect of making one paint more environmentally friendly than another. In fact the emissions in a single can of paint are very small compared to standing behind a car with its engine running, for example. VOC emissions refer solely to chemicals released when using the paint and don&#039;t represent the true &#039;footprint&#039; or lifecycle of paint as a product - from the sourcing of raw materials, manufacture and transportation, to its application and subsequent new life in your home. It&#039;s also true that some manufacturers are happy to use hugely inferior ingredients and create a paint with a short lifespan; an approach that asks much bigger questions on the subject of environmental friendliness. At Little Greene we are committed to making paints of the highest quality with the lowest possible impact on the planet, and we actively seek out opportunities to improve the environmental performance of the company and our products on an ongoing basis - we have always held this philosophy and we continue to work to what we have called &lt;a href=&quot;http://www.thelittlegreene.com/greener&quot; rel=&quot;nofollow&quot;&gt;The Greene Standard&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a good point Tom &#8211; VOC levels are just one aspect of making one paint more environmentally friendly than another. In fact the emissions in a single can of paint are very small compared to standing behind a car with its engine running, for example. VOC emissions refer solely to chemicals released when using the paint and don&#8217;t represent the true &#8216;footprint&#8217; or lifecycle of paint as a product &#8211; from the sourcing of raw materials, manufacture and transportation, to its application and subsequent new life in your home. It&#8217;s also true that some manufacturers are happy to use hugely inferior ingredients and create a paint with a short lifespan; an approach that asks much bigger questions on the subject of environmental friendliness. At Little Greene we are committed to making paints of the highest quality with the lowest possible impact on the planet, and we actively seek out opportunities to improve the environmental performance of the company and our products on an ongoing basis &#8211; we have always held this philosophy and we continue to work to what we have called <a href="http://www.thelittlegreene.com/greener" rel="nofollow">The Greene Standard</a>.</p>
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		<title>By: Tom White Eco Decorator</title>
		<link>http://www.littlegreene.com/blog/in-the-media/new-ad/#comment-7</link>
		<dc:creator>Tom White Eco Decorator</dc:creator>
		<pubDate>Sun, 18 Oct 2009 19:24:34 +0000</pubDate>
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		<description>I think there is to much emphasis on VOC levels.
You can have low VOC levels in paint that is fall of chemicals.</description>
		<content:encoded><![CDATA[<p>I think there is to much emphasis on VOC levels.<br />
You can have low VOC levels in paint that is fall of chemicals.</p>
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